Telemarketing is an advanced form of outbound calling that involves reaching potential customers through a variety of channels, including phone calls and emails. Companies use telemarketing to generate new business leads, increase sales, and market their brands. BPO companies specialize in offering telemarketing services to small businesses, which allow them to save time, increase productivity, and improve their bottom lines. BPO companies can be categorized into several different types, including voice (e.g. voice-based, IVR, and IVR-BPO companies), email (e.g. email-based, SMTP-based, and ESP companies), online (e.g. online-based, web-based, and e-commerce companies).
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